From blank file to 2,000 engineers in week one.

Duggup is a knowledge-sharing community for engineers: personalized feeds, community Q&A, challenges, events. I joined as the first design hire and built the product with the founder from an empty Figma file.

The research said engineers were drowning in content but starving for relevance: information overload, career stagnation, fragmented learning, and the isolation of remote work. Every core feature maps to one of those four problems.

Feeds filtered by interests and followed topics. Q&A with content ranking. Time-bound challenges (7 to 100 days) with leaderboards and streak heatmaps that make consistency visible. A WYSIWYG editor for rich posts, community events, and a “Surprise Me” search for serendipity.

Web and mobile shipped in parallel, so I built the design system to keep them in lockstep from day one. The payoff was measured, not felt: testing and redesign time on mobile dropped by half. New features shipped bi-weekly, A/B tested with the developers, tracked in Amplitude against DAU, retention, and session length.